I lead the creative team for the Fender Play digital subscription business.

I’m responsible for:

• Briefing, RFP, selection, oversight and on-boarding of creative production partners, photographers, agencies and freelance.

• Art direction for GTM campaigns, photoshoots, performance media, social media, owned channels, POS, experiential, and printed promotional material across all physical product.

• Design for and oversight of front-end development for hi-visibility conversion pages, eCommerce landing pages and SEO-driven properties.

• Direction, design and data visualization for board meeting & sales conference presentations

Still lifestyle photography credit Rennie Solis.