I ran point on all event creative for the entire year leading up to and during the execution of this truly momentous event for our organization. From establishing and selling in the brand of the event to thoughtfully designing signage plans to the lanyards & swag to a 100-ft wide video wall to creative partnerships and everything in-between, I designed, produced, delivered and oversaw the entirety of the creative effort for a meaningful and successful 3-day, 5-million dollar summit with 3000 attendees. We took over the entire convention promenade at the Wynn which included two massive 50,000 sq ft+ ballrooms. Keynote speakers included Magic Johnson, Mel Robbins and Gary Vaynerchuk.