CONVERSATION PREDICTIVE MODEL CALENDAR
This is a globally and internally circulated piece for Diageo. The client approached us with an issue: employees were simply throwing away the previous years' calendars. They wanted to commission something more exciting and interesting to look at. Something more premium. Our goal was to create something that communicated the legacy of the brand, is elegant, informative, and noteworthy, and a piece that one would be proud to display. Upon seeing our 2017 calendar, they immediately asked that we do 2018 as well.
It's a large-format piece that tells a story as it folds out 8 ways. Each panel is A4 size and each quarter can be folded back and displayed individually.