At Fender, I act as creative team lead primarily for the digital subscription business (Fender Play), and physical product CRM.
• Briefing, RFP, selection, oversight and onboarding of production partners, agencies and freelance talent
• Art direction for GTM campaigns, photoshoots, performance media, social media channels, owned channels, POS & apparel, partnership creative
• Wire-framing, design and front-end development for highly visible conversion, landing and SEO properties
• Art direction, design and data visualization for board meeting & sales conference presentations
Still photography credit Rennie Solis.