As Art Director at Fender, I work both on marketing our digital as well as physical products.
• Onboarding and creative collaboration with production partners, agencies and freelance
• Art direction for top-tier email campaigns
• Preproduction & art direction for photoshoots,
• Concept/design/execution of go-to-market campaigns
• Wire-framing, design and front-end development for crucial conversion pages, landing pages and SEO pages
• Design & production for POP, OOH, apparel and print collateral
• Design and data visualization for board meeting & sales conference presentations