Directed the full creative strategy for the FAT Brands Franchise Summit 2024 at the Wynn Las Vegas Convention Center, hosting 2,000+ franchise partners, operators, suppliers, corporate sponsors, and staff.

Spearheaded end-to-end creative strategy for FAT Brands Franchise Summits 2022 & 2024, transforming the 200K+ sq. ft. Wynn Las Vegas Convention Center into a fully branded, immersive experience for 2,000+ attendees.

Led theme ideation, developed key art concepts, and oversaw production and installation of hundreds of print and digital assets from guest badges to oversized wraps & banners to a custom 75-foot digital screen centerpiece.

Managed all creative vendor relationships, collaborating with agency production partners, print vendors, AV teams, hospitality staff, talent management, sponsorship teams, and offsite event groups to ensure seamless execution.

Wrote, developed, and produced a thematic :60 sec animated hero video piece in partnership with award-winning animation studio Pixel Park, setting the tone for the overall event experience.

Enhanced guest experience by providing live entertainment–performing two 45-minute sets during the 2024 opening night celebration with my cover band of 15 years, The Whispering Eyes.